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Daniel Kahneman (; Hebrew: דניאל כהנמן; born March 5, 1934) is an Israeli-American author, psychologist and economist notable for his work on hedonic psychology, psychology of judgment and decision-making. He is also known for his work in behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory.
Andrew Paul McAfee (born c. 1967) is a principal research scientist at MIT and cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world.
Daniel H. Pink (born July 23, 1964) is an American author. He has written seven New York Times bestsellers. He was a host and a co-executive producer of the National Geographic Channel social science TV series Crowd Control. From 1995 to 1997, he was the chief speechwriter for Vice President Al Gore.
