• Key Roles and Responsibilities

  • Product Management vs. Product Marketing

  • Product Management vs. Project Management

  • Product Management vs. Design

  • Product Management vs. Engineering

  • Recruiting Product Managers

  • Managing Product Managers

  • Patton’s Advice for Product Managers

  • Deputy Product Managers

  • Managing Up

  • Assessing Product Opportunities

  • Product Discovery

  • Product Principles

  • The Product Council

  • Charter User Programs

  • Market Research

  • Personas for Product Management

  • Reinventing the Product Spec

  • Design vs. Implementation

  • Minimal Product

  • Product Validation

  • Prototype Testing

  • Improving Existing Products

  • Gentle Deployment

  • Rapid Response

  • Succeeding with Agile Methods

  • Succeeding with Waterfall Processes

  • Startup Product Management

  • Innovating in Large Companies

  • Succeeding in Large Companies