• How to Know if You’re Doing the Job

  • Coaches Aren’t Supposed to Cry: Survive One Minute at a Time

  • My Standard of Performance: High Requirements for Actions and Attitudes

  • An Organization Has a Conscience

  • Specifics of My New Standards

  • The Prime Directive Was Not Victory

  • The Top Priority Is Teaching

  • Winners Act Like Winners (Before They’re Winners)

  • Seek to Be Near the Summit

  • Establishing Your Standard of Performance

  • How I Avoid Becoming a Victim of Myself

  • Opportunity Is in the Eye of the Beholder

  • The West Coast Offense: From Checkers to Chess

  • Lessons of the Bill Walsh Offense

  • Welcome Skeptics to Your Team

  • Share the Glory

  • Write Your Own Script for Success: Flying by the Seat of Your Pants (Is No Way ...

  • Control What You Can Control: Let the Score Take Care of Itself

  • Protect Your Blind Side: The Leadership Two-Step: Move/Countermove

  • The Archaeology of Leadership: Seek Reward in the Ruins

  • “I Am the Leader!”

  • The Common Denominator of Leadership: Strength of Will

  • Be Wrong for the Right Reasons

  • Protect Your Turf

  • Be a Leader—Twelve Habits Plus One

  • Sweat the Right Small Stuff: Sharp Pencils Do Not Translate into Sharp Performance

  • Good Leadership Percolates Down

  • Nameless, Faceless Objects

  • The Rules May Change, But the Game Goes On: I Strike Out the First Time, Not ...

  • Keep Your Eye on the Ball

  • Make Your Own Mentors: A PhD from the University of Paul Brown, et al.

  • THE WALSH WAY - The Fog Cutter

  • PART V - Thin Skin, Baloney, and “The Star-Spangled Banner”: Looking for ...

  • How You Get Good: No Mystery to Mastery

  • Sine Qua Non: Your Work Ethic—What William Archibald Walsh Taught His Son

  • The Perfection of the Puzzle

  • The Gladiator Mentality: Get Your Mind Right

  • I Never Sang “The Star-Spangled Banner”

  • My Strengths?

  • Unleash Mentors: Tell Your Team to Teach

  • Don’t Do unto Others (What Paul Brown Did unto Me)

  • Nine Steps for a Healthy Heart

  • Seriously, Don’t Be Too Serious

  • The Last Word on Getting in the Last Word

  • Thinly Sliced Baloney (Can Make a Good Sandwich)

  • Surprising News Re: The Element of Surprise