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Built to Last

Built to Last

by Jim Collins

Successful Habits of Visionary Companies (Good to Great, 2)

Entrepreneur
1994
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Profitability is a necessary condition for existence and a means to more important ends, but it is not the end in itself for many of visionary companies. Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

Jim Collins, Built to Last