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The Membership Economy

The Membership Economy

by Robbie Baxter

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Entrepreneur
2015
2
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Internet-powered businesses offering customers “access” rather than “ownership” are on the rise.The Membership Economy model, enabled by technological transformation and emphasizing ongoing relationships rather than individual transactions, can benefit almost every organisation.

Robbie Baxter, The Membership Economy