Back to Ideas
The Membership Economy
by Robbie Baxter
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Entrepreneur
2015
2
"
"
Internet-powered businesses offering customers “access” rather than “ownership” are on the rise.The Membership Economy model, enabled by technological transformation and emphasizing ongoing relationships rather than individual transactions, can benefit almost every organisation.
— Robbie Baxter, The Membership Economy
