The Law of Effection: Scale or Magnitude

DeMarco introduces the 'Law of Effection' as a cornerstone of wealth creation, stating that wealth is directly proportional to the number of lives you affect or the magnitude of value you provide. This contrarian view positions wealth as a function of impact, not just personal effort or savings. It shifts the focus from individual accumulation to serving others on a large scale or with significant value. The key phrase is 'Impact Equals Income.' A direct quote illustrating this idea is, 'The more lives you affect, in scale or magnitude, the richer you will become.' An example is the comparison between a local sandwich shop owner and a software developer whose product reaches millions, highlighting the exponential potential of scalable impact.