Back to Ideas
The Mom Test
by Rob Fitzpatrick
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Entrepreneur
2013
"
"
The Mom Test: 1. Talk about their life instead of your idea 2. Ask about specifics in the past instead of generics or opinions about the future 3. Talk less and listen more.
— Rob Fitzpatrick, The Mom Test