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The Mom Test
by Rob Fitzpatrick
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Entrepreneur
2013
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The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.
— Rob Fitzpatrick, The Mom Test