The Role of Heuristics and Biases
Kahneman highlights how heuristics, mental shortcuts that simplify decision-making, often lead to biases. For example, the availability heuristic makes people judge the frequency or probability of events based on how easily examples come to mind, often leading to systematic errors. 'Our subjective judgments were biased: we were far too willing to believe research findings based on inadequate evidence.' Recognizing these biases can help mitigate errors in our reasoning and decision-making.