The Principle of Least Resistance
"In a business setting, without clear feedback on the impact of various behaviors to the bottom line, we will tend toward behaviors that are easiest in the moment." Newport explains that people tend to follow the path of least resistance, even if it leads to suboptimal outcomes. This principle is evident in workplace behaviors where employees might resist changes that require more effort or risk, even if these changes could lead to better results. Newport emphasizes the importance of creating environments that encourage optimal effort and discourage the easy, less productive paths.