Gary Keller

I want you to close your eyes and imagine your life as big as it can possibly be. As big as you have ever dared to dream, and then some... Whatever you can see, you have the capacity to move toward. And when what you go for is as vast as you can possibly envision, you’ll be living the biggest life you can possibly live. Living large is that simple.

Your big ONE Thing is your purpose and your small ONE Thing is the priority you take action on to achieve it. The most productive people… allow purpose to be the guiding force in determining the priority that drives their actions. This is the straightest path to extraordinary results.

What’s the one thing I can do such that by doing it everything else will be easier or unnecessary?

Don’t fear big. Fear mediocrity. Fear waste. Fear the lack of living to your fullest… If courage isn’t the absence of fear, but moving past it, then thinking big isn’t the absence of doubts, but moving past them.

Extraordinary results require focused attention and time. Time on one thing means time away from another. This makes balance impossible.

Life is too short to chase unicorns… The real solutions… have usually been obscured by an unbelievable amount of bunk, an astounding flood of “common sense” that turns out to be nonsense.

The ONE Thing sits at the heart of success and is the starting point for achieving extraordinary results. Based on research and real-life experience, it’s a big idea about success wrapped in a disarmingly simple package. Explaining it is easy; buying into it can be tough.