The lesson, so simple yet so difficult, is that life can be savored even though it contains hardship, disappointment, loss, and even brutality. The choice to see its beauty is available to us at every moment.

Our primary research question in any interview should be: What needs, pain points, and desires matter most to this customer?

We can't manipulate people into swallowing our boundaries by sugarcoating them. Boundaries are a "litmus test" for the quality of our relationships.

People need attention, not feedback: Most feedback is biased, ineffective, and can even demotivate people and worsen performance,

The goal of the MVP is to begin the process of learning, not end it. Unlike a prototype or concept test, an MVP is designed not just to answer product design or technical questions. Its goal is to test fundamental business hypotheses.

When we give ourselves permission to fail, we at the same time give ourselves permission to excel.

When you give your children lots of practice at remembering—by having them tell and retell their own stories—you improve their ability to integrate implicit and explicit memories.

Insight might be of a deeper type. Heroes can sometimes experience a profound self-realization after tricking death. They see who they are and how they fit into the scheme of things.

In any situation, the person who can most accurately describe reality without laying blame will emerge as the leader, whether designated or not. - Edwin Friedman

The only sure thing that comes out of passing judgment on people’s efforts to help is that they won’t help us again.