Habits are attractive when we associate them with positive feelings and unattractive when we associate them with negative feelings. Create a motivation ritual by doing something you enjoy immediately before a difficult habit.

Controllers do lots of damage to others, but they also have boundary problems...they are still slaves to their appetites.

Level 5 leaders channel their ego needs away from themselves and into the larger goal of building the company… they are incredibly ambitious – but their ambition is first and foremost for the institution, not themselves.

Today, building an advanced logic fab costs $20 billion, an enormous capital investment that few firms can afford.

Its a good idea for writers to make the Ordinary World as different as possible from the Special World, so audience and hero will experience a dramatic change when the threshold is finally crossed.

There is no effectiveness without discipline, and there is no discipline without character.

The real Son of God is at your side. He is beginning to turn you into the same kind of thing as Himself. He is beginning, so to speak, to ‘inject’ His kind of life and thought, His Zoe, into you; beginning to turn the tin soldier into a live man.

If I asked you, ‘What is the job of a soccer player?’ would you say that it’s to attend practices, pass the ball to their teammates, and attempt to score goals? Of course not, You’d tell me why those activities matter in the first place. You’d say ‘The job of a soccer player is to win games.’”

You may not get what you want, but you’ll get what you need.

The greatest leader is a servant leader. The Go-Giver tells a great story about how to serve your way to success.