The thing everybody knows about finding a vocation is that it’s quite different from finding a career.

It’s not always the people who start out the smartest who end up the smartest.

Meaningful relationships are invaluable for building and sustaining a culture of excellence, because they create the trust and support that people need to push each other to do great things.

An intense concentration only on what matters most is how the pros realise victory. Simplify. Simplify. Simplify

Choose not to be harmed—and you won’t feel harmed. Don’t feel harmed—and you haven’t been.

Focusing on the present moment and tune out distracting thoughts. This can involve paying attention to your breathing, or focusing on the sensations in your body. By doing so, you can reduce the mental chatter that accompanies Self 1.

The main theme of the Golden Circle chapter in “Start with Why” is that great leaders and organizations start with why they do what they do, and that this sense of purpose and direction is the key to success and influence. By understanding and communicating their why, organizations can inspire people to connect with them on a deeper level and to take action in support of their cause.

Over a long period of time, the main force in favor of greater equality has been the diffusion of knowledge and skills.

Cash is undoubtedly king in the startup world—and in the business world more generally.

The Commandment of Scale: Look for a business that can scale to millions of customers. This means it doesn’t rely on your time and energy. Build a business that can be automated or outsourced.