Good checklists are: 1. Precise. 2. Easy to use even in the most difficult situations. 3. Provide only the most important steps.

Those who do not remember the past are condemned to repeat it.

Your will is the engine that will move the mountain.

The most effective people are those who can hold their vision while remaining committed to seeing current reality clearly.

The story should end with the emotional equivalent of a punctuation mark. A story, like a sentence, can end in only four ways: with a period, an exclamation point, a question mark, or an ellipsis.

People play differently when they’re keeping score.

Poverty, I realized, wasn’t only a lack of financial resources; it was isolation from the kind of people who could help you make more of yourself.

We forget: In life, it doesn’t matter what happens to you or where you came from. It matters what you do with what happens and what you’ve been given.

If you’ve got heavy product risk (as opposed to pure market risk), then you’re not going to be able to prove as much of your business through conversations alone.

You have to become a student of the art of business and the science of business. And that's the 'what to do' part of all this.