Look at a company’s/industry’s ability to make and sustain profits. The key to investing is not how much an industry will affect society or even how much it will grow, but rather its ability to make and sustain profits. | A Random Walk Down Wall Street

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Look at a company’s/industry’s ability to make and sustain profits. The key to investing is not how much an industry will affect society or even how much it will grow, but rather its ability to make and sustain profits.

-- Burton G. Malkiel