Blitzscaling prioritizes rapid growth even if it means sacrificing efficiency. This strategy helps companies dominate markets quickly amidst uncertainty. For example, Amazon's rapid late-1990s expansion despite capital consumption criticisms exemplified this approach. Reid Hoffman emphasizes, 'If you win, efficiency isn’t that important; if you lose, efficiency is completely irrelevant.' | Reid Hoffman | Blitzscaling

Distilling Knowledge, Inspiring Growth.

Speed Over Efficiency

Blitzscaling prioritizes rapid growth even if it means sacrificing efficiency. This strategy helps companies dominate markets quickly amidst uncertainty. For example, Amazon's rapid late-1990s expansion despite capital consumption criticisms exemplified this approach. Reid Hoffman emphasizes, 'If you win, efficiency isn’t that important; if you lose, efficiency is completely irrelevant.'

-- Reid Hoffman