Success Isn't About Growth, It's About Staying Small and Focused
One of the central tenets of "Company of One" is that constant growth isn't necessary for success; in fact, intentionally staying small can lead to greater resilience, efficiency, and personal satisfaction. Paul Jarvis challenges the traditional business mantra that bigger is better, arguing that "growth, especially blind growth, isn't the best solution to any problem a business might face." By focusing on simplicity and efficiency, and avoiding unnecessary expansion, businesses can create meaningful work and maintain a balanced life, as illustrated by the author’s friend who determines his "enough" and spends the rest of the year pursuing personal interests after meeting his financial goals.