Virality is not a matter of luck but the result of intentional design. Jonah Berger illustrates this by showcasing Blendtec’s *Will It Blend?* campaign, where blending unconventional items turned an ordinary product into a viral sensation. Berger emphasizes, “Virality isn’t born; it’s made,” highlighting that strategic creativity can transform any product or idea into something remarkable and shareable. | Jonah Berger | Contagious

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Engineered Virality

Virality is not a matter of luck but the result of intentional design. Jonah Berger illustrates this by showcasing Blendtec’s *Will It Blend?* campaign, where blending unconventional items turned an ordinary product into a viral sensation. Berger emphasizes, “Virality isn’t born; it’s made,” highlighting that strategic creativity can transform any product or idea into something remarkable and shareable.

-- Jonah Berger