Making products and behaviors visible encourages imitation and discussion. Berger uses Movember’s mustache campaign as an example, where visible markers acted as walking billboards that sparked conversations. He asserts, “If something is built to show, it’s built to grow,” emphasizing that public visibility not only fosters social proof but also keeps the product or idea in continuous public discourse. | Jonah Berger | Contagious

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Public Visibility

Making products and behaviors visible encourages imitation and discussion. Berger uses Movember’s mustache campaign as an example, where visible markers acted as walking billboards that sparked conversations. He asserts, “If something is built to show, it’s built to grow,” emphasizing that public visibility not only fosters social proof but also keeps the product or idea in continuous public discourse.

-- Jonah Berger