Sharing useful information that helps others save time, money, or improve their lives is highly contagious. Berger explains that practical value drives sharing because it fulfills a genuine need, stating, “Offering practical value helps make things contagious.” Examples include how sharing tips or hacks can foster closer relationships and encourage widespread dissemination of helpful content. | Jonah Berger | Contagious

Where Books Whisper Their Essence.

Practical Value

Sharing useful information that helps others save time, money, or improve their lives is highly contagious. Berger explains that practical value drives sharing because it fulfills a genuine need, stating, “Offering practical value helps make things contagious.” Examples include how sharing tips or hacks can foster closer relationships and encourage widespread dissemination of helpful content.

-- Jonah Berger