Stories serve as vessels for ideas, making information more engaging and memorable. By embedding products or messages within compelling narratives, brands can ensure their content is easily shared and retained. Berger likens stories to Trojan horses, stating, “Stories save time and hassle and give people the information they need in a way that’s easy to remember,” highlighting the power of storytelling in driving word-of-mouth. | Jonah Berger | Contagious

Where Ideas Flourish and Minds Thrive.

Storytelling

Stories serve as vessels for ideas, making information more engaging and memorable. By embedding products or messages within compelling narratives, brands can ensure their content is easily shared and retained. Berger likens stories to Trojan horses, stating, “Stories save time and hassle and give people the information they need in a way that’s easy to remember,” highlighting the power of storytelling in driving word-of-mouth.

-- Jonah Berger