In the initial stages of a startup, founders must embrace what Kazanjy calls 'evangelical sales.' This involves engaging directly with early customers to understand their pain points and using this feedback to iterate the product. Kazanjy emphasizes, 'This is largely an exercise in information gathering, and as such, is an investment exercise, as much as a revenue-generating exercise.' Successful founders immerse themselves in these activities to achieve product-market fit and lay a solid foundation for future sales efforts. | Peter R Kazanjy | Founding Sales

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Founder's Early Sales Role

In the initial stages of a startup, founders must embrace what Kazanjy calls 'evangelical sales.' This involves engaging directly with early customers to understand their pain points and using this feedback to iterate the product. Kazanjy emphasizes, 'This is largely an exercise in information gathering, and as such, is an investment exercise, as much as a revenue-generating exercise.' Successful founders immerse themselves in these activities to achieve product-market fit and lay a solid foundation for future sales efforts.

-- Peter R Kazanjy