Importance of a Structured Sales Cadence

A structured sales cadence is critical for effective outreach. This involves a systematic sequence of actions—emails, calls, and voicemails—spaced out over time to increase the likelihood of making contact with prospects. According to Kazanjy, 'Multiple touch points, and a system that requires you to work through them, are core to being successful here.' Implementing a well-defined cadence helps salespeople stay organized and persistently engaged with prospects until an appointment is set.