Effective sales demos must be highly customized to the prospect’s context. A generic demo can come off as inauthentic, while a tailored one resonates more deeply. Kazanjy advises, 'If your demo is non-contextual and not tied directly to the business realities of the prospect, it will always smell like you’re running the demo to make the product perform at its peak attractiveness.' Using the prospect’s actual data or workflows in the demo can demonstrate real-world application and immediate value. | Peter R Kazanjy | Founding Sales

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Tailored Sales Demos

Effective sales demos must be highly customized to the prospect’s context. A generic demo can come off as inauthentic, while a tailored one resonates more deeply. Kazanjy advises, 'If your demo is non-contextual and not tied directly to the business realities of the prospect, it will always smell like you’re running the demo to make the product perform at its peak attractiveness.' Using the prospect’s actual data or workflows in the demo can demonstrate real-world application and immediate value.

-- Peter R Kazanjy