First Who, Then What
The book underscores the principle of prioritizing the right people over strategies. Jim Collins argues that having the right team in place is the foundation for transformation. 'The key point is that 'who' questions come before 'what' decisions,' Collins notes. As seen in the case of Walgreens, focusing on getting the right people in roles drove the company's effective transformation. This principle ensures that the team can handle changes and challenges, thereby fostering sustainable growth.