The Hedgehog Concept
Central to the transformation is the Hedgehog Concept, which calls for a clear understanding of what a company can be the best at, what drives its economic engine, and what it is deeply passionate about. Collins uses the example of Walgreens focusing on 'profit per customer visit,' leading to remarkable growth. 'The distinction is absolutely crucial,' he writes, underscoring the importance of focusing efforts on areas where the company can achieve true excellence.