The Flywheel and The Doom Loop

A key idea is the Flywheel concept, which symbolizes how consistent efforts accumulate over time, leading to significant transformations. 'Each turn of the flywheel builds upon work done earlier, compounding your investment of effort,' Collins notes. Conversely, the Doom Loop describes organizations that seek quick fixes and make frequent, disjointed shifts. Companies like Harris Corporation that fell into the Doom Loop demonstrated that erratic changes often lead to failure.