Technology as an Accelerator, Not a Creator

Collins argues that technology should be viewed as an accelerator of momentum, not the creator of it. Successful companies first understand their core concepts and then selectively adopt technologies that enhance these areas. 'When used right, technology becomes an accelerator of momentum, not a creator of it,' Collins states. Walgreens' strategic use of technology to support its core business exemplifies this principle, contrasting with companies that pursue technology for technology’s sake.