The final phase of the Hook Model is investment, where users put in effort, time, or resources, increasing their commitment to the product. This investment can take various forms, such as adding content, data, followers, reputation, or skill. For instance, users who invest time in building their LinkedIn profiles are more likely to return to the platform. Eyal explains, 'The more users invest time and effort into a product or service, the more they value it.' This concept is supported by the 'IKEA effect,' where people value products more when they have contributed to their creation. By encouraging user investment, companies can foster deeper engagement and loyalty. | Nir Eyal | Hooked

Where Books Whisper Their Essence.

Personal Growth

Investment and Commitment

The final phase of the Hook Model is investment, where users put in effort, time, or resources, increasing their commitment to the product. This investment can take various forms, such as adding content, data, followers, reputation, or skill. For instance, users who invest time in building their LinkedIn profiles are more likely to return to the platform. Eyal explains, 'The more users invest time and effort into a product or service, the more they value it.' This concept is supported by the 'IKEA effect,' where people value products more when they have contributed to their creation. By encouraging user investment, companies can foster deeper engagement and loyalty.

-- Nir Eyal