The book delves into the ethical considerations of creating habit-forming technologies. It introduces the Manipulation Matrix, a tool to help designers assess whether they should attempt to hook users. The matrix categorizes creators into four types: Facilitators, Peddlers, Entertainers, and Dealers, based on whether they would use the product themselves and if it materially improves users' lives. 'The Hook Model is fundamentally about changing people’s behaviors; but the power to build persuasive products should be used with caution.' This framework encourages designers to reflect on the moral implications of their work and strive to create products that genuinely benefit users. | Nir Eyal | Hooked

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The Morality of Manipulation

The book delves into the ethical considerations of creating habit-forming technologies. It introduces the Manipulation Matrix, a tool to help designers assess whether they should attempt to hook users. The matrix categorizes creators into four types: Facilitators, Peddlers, Entertainers, and Dealers, based on whether they would use the product themselves and if it materially improves users' lives. 'The Hook Model is fundamentally about changing people’s behaviors; but the power to build persuasive products should be used with caution.' This framework encourages designers to reflect on the moral implications of their work and strive to create products that genuinely benefit users.

-- Nir Eyal