Christensen emphasizes that True motivation comes from within and is deeply connected to our personal values and sense of purpose. He critiques the prevalent belief in incentive theory, which posits that people are primarily motivated by financial rewards. Instead, he introduces Frederick Herzberg's two-factor theory, which distinguishes between hygiene factors (like salary and job security) and True motivators (like challenging work and personal growth). 'True motivation is getting people to do something because they want to do it.' | Clayton Christensen | How Will You Measure Your Life?

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Understanding True Motivation

Christensen emphasizes that True motivation comes from within and is deeply connected to our personal values and sense of purpose. He critiques the prevalent belief in incentive theory, which posits that people are primarily motivated by financial rewards. Instead, he introduces Frederick Herzberg's two-factor theory, which distinguishes between hygiene factors (like salary and job security) and True motivators (like challenging work and personal growth). 'True motivation is getting people to do something because they want to do it.'

-- Clayton Christensen