Companies should actively seek to engage with online communities and crowdsourcing platforms to tap into distributed knowledge and innovation. This can involve running competitions, seeking feedback, and involving customers in the product development process to ensure that new offerings meet market needs. | Erik Brynjolfsson | Machine, Platform, Crowd

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Companies should actively seek to engage with online communities and crowdsourcing platforms to tap into distributed knowledge and innovation. This can involve running competitions, seeking feedback, and involving customers in the product development process to ensure that new offerings meet market needs.

-- Erik Brynjolfsson