Simplicity involves identifying the core message and stripping away the non-essential details. The book cites examples like James Carville's 'It's the economy, stupid' from Clinton's 1992 campaign, which emphasized focusing on a single clear message rather than being bogged down by multiple points. 'If you say three things, you don’t say anything.' | Chip Heath | Made to Stick

Knowledge Condensed, Wisdom Amplified.

Essential Simplicity

Simplicity involves identifying the core message and stripping away the non-essential details. The book cites examples like James Carville's 'It's the economy, stupid' from Clinton's 1992 campaign, which emphasized focusing on a single clear message rather than being bogged down by multiple points. 'If you say three things, you don’t say anything.'

-- Chip Heath