Surprise grabs attention and breaks patterns, making information more memorable. Karen Wood's humorous safety announcements on a flight exemplify this by transforming a mundane message into an engaging one. 'The most basic way to get someone’s attention is this: Break a pattern.' | Chip Heath | Made to Stick

Distilling Knowledge, Inspiring Growth.

Unexpectedness

Surprise grabs attention and breaks patterns, making information more memorable. Karen Wood's humorous safety announcements on a flight exemplify this by transforming a mundane message into an engaging one. 'The most basic way to get someone’s attention is this: Break a pattern.'

-- Chip Heath