Using vivid comparisons, like the danger comparison between deer and sharks, and proving reliability through challenging scenarios as per the 'Sinatra Test', like Safexpress's delivery during the release of the fifth Harry Potter book, helps in making statistics relatable and proving credibility. 'If you can make it there, you can make it anywhere.' | Chip Heath | Made to Stick

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Vivid Comparisons and Proven Examples

Using vivid comparisons, like the danger comparison between deer and sharks, and proving reliability through challenging scenarios as per the 'Sinatra Test', like Safexpress's delivery during the release of the fifth Harry Potter book, helps in making statistics relatable and proving credibility. 'If you can make it there, you can make it anywhere.'

-- Chip Heath