Combat the Curse of Knowledge by simplifying and empathizing with your audience. Try to put yourself in their shoes and strip your message down to its core essence. | Chip Heath | Made to Stick

Where Authors Reveal Their Truths.

Avoid Knowledge Assumptions

Combat the Curse of Knowledge by simplifying and empathizing with your audience. Try to put yourself in their shoes and strip your message down to its core essence.

-- Chip Heath