Goals cannot be attained in a vacuum. Like sound waves, they require a medium. For OKRs and CFRs, the medium is an organization’s culture, the living expression of its most cherished values and beliefs. | Measure What Matters

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Goals cannot be attained in a vacuum. Like sound waves, they require a medium. For OKRs and CFRs, the medium is an organization’s culture, the living expression of its most cherished values and beliefs.

-- John Doerr