How early stage VCs decide where to invest. There are qualitative and high-level quantitative heuristics that VCs use to evaluate the prospects for an investment. What matters most to VCs is the ultimate size of the market opportunity a founder is going after. Big markets are good; small markets are bad. | Secrets of Sand Hill Road

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How early stage VCs decide where to invest. There are qualitative and high-level quantitative heuristics that VCs use to evaluate the prospects for an investment. What matters most to VCs is the ultimate size of the market opportunity a founder is going after. Big markets are good; small markets are bad.

-- Scott Kupor