Embrace Unconventional Strategies
The book emphasizes the importance of adopting unique and unconventional strategies to stand out in a competitive market. Grant Cardone suggests that to achieve extraordinary success, one must be willing to do what others are not. He states, 'उन्हीं तरीकों की तलाश करें जिनमें आपको एक अनुचित लाभ मिल सके - और एक अचूक तरीका यह है कि ऐसा करना है जो अन्य नहीं करेंगे।' This means finding methods that others cannot or will not use, thereby creating a distinct advantage. For instance, a company might choose to offer exceptional customer service that goes beyond industry standards, making it memorable and preferred by customers.