Iterative Design is Key to Refining Products
The iterative cycle of human-centered design, involving observation, idea generation, prototyping, and testing, is essential for creating user-friendly products. Norman describes how each cycle yields more insights, getting closer to the desired solution. He explains, "These four activities are iterated; that is, they are repeated over and over, with each cycle yielding more insights." This process ensures that designs evolve in alignment with real user needs.
