The Entrepreneurial Myth

The book debunks the common misconception that technical expertise alone can lead to business success. Michael E. Gerber explains that many small business owners fall into the trap of believing that their technical skills will automatically translate into business acumen. This 'Entrepreneurial Seizure' often leads to failure because running a business requires a different set of skills, including management and strategic planning. As Gerber puts it, 'The fatal assumption is: if you understand the technical work of a business, you understand a business that does that technical work.'