A key idea in the book is the importance of working on your business rather than in it. This means focusing on strategic planning and system development rather than getting bogged down in daily operations. Gerber argues that business owners should create systems that allow the business to run independently of their constant involvement. 'Your business is not your life. Your business and your life are two totally separate things,' he asserts, emphasizing the need for a clear separation between personal and business roles. | Michael E. Gerber | The E-Myth Revisited

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Working On Your Business, Not In It

A key idea in the book is the importance of working on your business rather than in it. This means focusing on strategic planning and system development rather than getting bogged down in daily operations. Gerber argues that business owners should create systems that allow the business to run independently of their constant involvement. 'Your business is not your life. Your business and your life are two totally separate things,' he asserts, emphasizing the need for a clear separation between personal and business roles.

-- Michael E. Gerber