Gerber stresses the importance of aligning your business with your personal goals and values. He introduces the concept of the 'Primary Aim,' which involves defining what you want out of life and ensuring that your business helps you achieve these goals. 'What do I value most? What kind of life do I want? What do I want my life to look like, to feel like?' These questions guide business owners in creating a business that serves their life, rather than the other way around. | Michael E. Gerber | The E-Myth Revisited

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Entrepreneur

Aligning Business with Personal Goals

Gerber stresses the importance of aligning your business with your personal goals and values. He introduces the concept of the 'Primary Aim,' which involves defining what you want out of life and ensuring that your business helps you achieve these goals. 'What do I value most? What kind of life do I want? What do I want my life to look like, to feel like?' These questions guide business owners in creating a business that serves their life, rather than the other way around.

-- Michael E. Gerber