Horowitz emphasizes that while culture alone does not make a company successful, it plays a crucial role in helping achieve key business objectives. He argues that a technology startup must first build a product that is ten times better than the current solution and then capture the market before competitors do. 'The world is full of bankrupt companies with world-class cultures. Culture does not make a company.' | Ben Horowitz | The Hard Thing About Hard Things

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Entrepreneur

The Importance of Culture in Achieving Business Goals

Horowitz emphasizes that while culture alone does not make a company successful, it plays a crucial role in helping achieve key business objectives. He argues that a technology startup must first build a product that is ten times better than the current solution and then capture the market before competitors do. 'The world is full of bankrupt companies with world-class cultures. Culture does not make a company.'

-- Ben Horowitz