A CEO must set the context within which every employee operates. This context gives meaning to their work, aligns interests, enables decision-making, and provides motivation. Horowitz argues that well-structured goals and objectives contribute to the context but are not the whole story. 'A company without a story is usually a company without a strategy.' | Ben Horowitz | The Hard Thing About Hard Things

Nourish Your Mind, Nurture Your Soul

Entrepreneur

The Importance of Context and Storytelling

A CEO must set the context within which every employee operates. This context gives meaning to their work, aligns interests, enables decision-making, and provides motivation. Horowitz argues that well-structured goals and objectives contribute to the context but are not the whole story. 'A company without a story is usually a company without a strategy.'

-- Ben Horowitz