The Role of New Entrants

"The firms that led the industry in every instance of developing and adopting disruptive technologies were entrants to the industry, not its incumbent leaders." Despite the technological prowess of established firms in leading sustaining innovations, it was the new entrants to the industry that led in developing and adopting disruptive technologies. These entrants accumulated design and manufacturing experience, which allowed them to improve the technology and eventually compete in mainstream markets. This underscores the importance of new entrants in driving technological advancements.