Eric Ries introduces 'validated learning' as a core principle of the Lean Startup methodology. Unlike traditional metrics that focus on production output or financial performance, validated learning emphasizes learning what customers truly want through scientific experimentation. For instance, at IMVU, the team released a minimum viable product (MVP) full of bugs to gather early customer feedback, allowing them to iterate quickly and align their product with market needs. Ries states, 'Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.' | Eric Ries | The Lean Startup

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Validated Learning as a Measure of Progress

Eric Ries introduces 'validated learning' as a core principle of the Lean Startup methodology. Unlike traditional metrics that focus on production output or financial performance, validated learning emphasizes learning what customers truly want through scientific experimentation. For instance, at IMVU, the team released a minimum viable product (MVP) full of bugs to gather early customer feedback, allowing them to iterate quickly and align their product with market needs. Ries states, 'Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.'

-- Eric Ries