Rob Fitzpatrick emphasizes that asking the right questions is crucial to obtaining truthful and useful feedback from customers. Poorly framed questions can lead to misleading answers, which can derail a business idea. Instead of asking if someone thinks your idea is good, focus on the customer's life and experiences. Fitzpatrick writes, 'The truth is our goal and questions are our tools. But we must learn to wield them. It’s delicate work. And well worth learning. There’s treasure below.' | Rob Fitzpatrick | The Mom Test

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The Importance of Asking Good Questions

Rob Fitzpatrick emphasizes that asking the right questions is crucial to obtaining truthful and useful feedback from customers. Poorly framed questions can lead to misleading answers, which can derail a business idea. Instead of asking if someone thinks your idea is good, focus on the customer's life and experiences. Fitzpatrick writes, 'The truth is our goal and questions are our tools. But we must learn to wield them. It’s delicate work. And well worth learning. There’s treasure below.'

-- Rob Fitzpatrick