The Mom Test Rules
Fitzpatrick introduces 'The Mom Test,' a set of rules designed to help entrepreneurs ask better questions that even their mom can't lie about. The three rules are: talk about their life instead of your idea, ask about specifics in the past instead of generics or opinions about the future, and talk less and listen more. He explains, 'It’s called The Mom Test because it leads to questions that even your mom can’t lie to you about.'